一、项目背景Ⅰ Project Background杭州是华夏文明的发祥地、中国著名的七大古都之一###市余杭区位于京杭大运河南端，历史悠久，是“中华文明圣地”良渚古城遗址所在地和良渚文化的发祥地，保存有众多古迹和遗址。Hangzhou is the cradle of the Chinese civilization and one of China’s seven ancient capitals. Yuhang District, located at the southern end of the Grand Canal, is steeped in history as the site of the Archaeological Ruins of Liangzhu City, the “Holy Land of Chinese Civilization”, and the birthplace of the Liangzhu Culture. It houses numerous ancient relics and ruins.近年来，杭州始终对标国际###市，加快推动公共文化服务高质量发展。余杭区的文化产业也蓬勃发展，形成了集文化旅游、文化创意、数字文化等为一体的多元化文化产业体系，展现出独特的文化魅力和活力。Benchmarking itself against internationally advanced cities in recent years, Hangzhou has moved faster to drive the high-quality development of public cultural services. Yuhang’s cultural industry has also flourished, forming a diversified cultural industry system integrating cultural tourism, cultural creativity, and digital culture, etc., and showcasing its unique cultural charm and vitality.为了推进综合性国家科学中心建设，积极构建新型##****局，建设社会主义现代化国###市，杭州在武林湖滨中心、钱江两岸中心成型后，适时###市重要新中心的建设，杭州###市公共中心时代来临。地处余杭的###市重要新中心，既是###市科技创新中心，也是全球性科技创新策源地，重点承担科技创新、总部研发、会议会展、金融办公、交通枢纽、文化休闲等功能，形成辐射区域、引领创新发展的创新中心。 To advance the construction of a comprehensive national science center, actively shape the spatial framework of a new type of megacity, and build itself into a Socialist modern international metropolis, Hangzhou has initiated the timely construction of an important new urban center after the establishment of the Wulin Hubin Center and the Qiantang Riverfront Center, marking the beginning of an era with three major urban public centers in Hangzhou. Located in Yuhang, Hangzhou’s important new urban centeris not only Hangzhou’s hub for sci-tech innovation but also a global source of sci-tech innovation, and focuses on undertaking the functions such as sci-techinnovation, headquarters R&D, conference and exhibition, financial office, transportation hub, cultural leisure, etc., forming an innovation center that radiates the region and leads innovative development. 余杭文化艺术中心作为###市重要新中心的文化名片，立足###市重要新中心建设，致力于打造成高品质文化地标、新中心核心区南端的高品质水岸艺术客厅，###市民对高标准文化殿堂、高品质文化生活的美好向往。Yuhang Culture and Art Center, as a cultural icon of Hangzhou’s important new urban center, is focused on contributing to the city's new key center development, with an aim of becoming a high-quality cultural landmark and a premier riverside art living room at the southern end of the new center’s core area. It embodies the citizens' aspirations for a high-standard cultural venue and a refined cultural life.二、总体定位Ⅱ Overall Positioning余杭文化艺术中心是###市重要新中心中轴线上的复合型、景区型文化设施地标，采用了“文化馆+非遗馆+综合文化空间”的组合形式，在保证文化馆群艺活动和文化展陈功能的基础上###市时尚发布、文化配套空间等功能进行结合。Yuhang Culture and Art Center is a composite, scenic cultural facility landmark situated along the central axis of Hangzhou’s important new urban center. It combines “a cultural hall, an intangible cultural heritage exhibition hall, and comprehensive cultural space”. While ensuring cultural hall mass art activities and cultural exhibitions & displays, it integrates with functions such as urban fashion launches and cultural facility ********文化馆定位为“全国公共文化服务现代化先行标杆”，设置与省级文化资源相匹配的文化设施。******** cultural hall positionsitself as a "national pioneer in modernizing public cultural services", and features cultural facilities that match provincial-level cultural ********非遗馆将通过“1+N”的形式活态呈现余杭非遗资源，“1”为余杭非遗核心展厅，“N”为散落在全项目公共空间、商业空间、室外空间等丰富类型的活态体验、展览。******** intangible cultural heritage hall will dynamically showcase Yuhang's intangible cultural resources in a "1+N" format, where "1" represents Yuhang's core intangible cultural heritage exhibition hall, and "N" refers to a number of live experiences and exhibitions scattered throughout the Project's public spaces, commercial spaces, and outdoor spaces.
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